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An Overview of Graphic Design and the Printing Process
by Justine Nielsen

printer's registration mark
I'm a technical writer.
Why do I need to know about graphic design?


Technical and professional writers are being hired to communicate information in virtually all businesses and with a variety of media. Good design enhances your message. Your ability to structure a document and write well, as well as prepare a document that is attractive and inviting to read, will place your skills in even greater demand. Visual design adds depth to your work.

The essentials of printingTechnical writers produce a variety of documents, including catalogs, procedure and policy manuals, instructions, brochures, and sales promotion materials. Over the past decade, new computer graphics tools have often made technical writers responsible for the layout, design, editing, and proofreading of those documents. Technical writers need to choose a design for every piece of work they do.

To enhance your marketability as a technical writer, you should be able to communicate information objectively and efficiently in a variety of media to different kinds of readers. Knowledge of desk top publishing programs (like PageMaker or InDesign), web page authoring and HTML coding, and graphic design programs like Adobe Photoshop and Illustrator, can help you create effective documents.

To help support members' understanding of design issues, the STC has two Special Interest Groups (SIGs) that offer resources in the form of newsletters, toolkits, readings, and events.

  • The Illustrators and Visual Designers SIG assists technical communicators who produce illustrations, video, multimedia, and other visual forms of technical communication. This SIG provides opportunities to network, practice skills, and learn new tools related to visual design.
  • The Information Design SIG assists members interested in acquiring information design skills. Information design applies traditional (and evolving) design principles to the process of translating complex or unstructured data into meaningful information. Information design combines an interdisciplinary set of skills including graphic design, writing and editing, instructional design, human performance technology, and human factors.

Contact your local community college for courses in layout and design, or courses that provide technical and computer expertise (such as web-based communication, web page authoring, layout software or graphic design). Of course, you can also become design conscious and start an ongoing process of self education without any formal education. Use the resources here to become more aware of design issues you encounter every day.

  • Notice your own responses to printed matter. Notice what works, what draws you in to read and what you shy away from.
  • Check out books on desktop publishing and graphic design from the library. Principles that apply to effective brochures, newsletters and advertisements might also work for manuals and other technical or business documentation.
  • Browse in the non-fiction and technical sections in book stores, as well as the library, for both layout and formatting ideas.
  • Browse through desktop publishing and design magazines.
  • Flip through magazine layouts to borrow or adapt ideas. See how the national magazines use graphics in their page layouts.
  • Experiment with desktop publishing and graphic design software.

Of course, it helps to have a portfolio of your writing and publication samples; the more varied your work, the stronger your portfolio will be.

The collection below represents a set of ideas and information that we plan to expand over time. The San Luis Obispo STC chapter will continue to add to the definitions, resources, and articles. Please join us by contributing your favorite graphics-related sites and articles to graphics@slostc.org.

 

Definitions
Resources


Click here to display a list of resources
(contributed by Justine Nielsen, Institutional Research and Publications Specialist,
Institutional Planning and Analysis, California Polytechnic State University).


Articles
Article Name
Summary
Author or Creator
Date
Type
Technical Illustration and Animation Strut Their Stuff: Visual and Media Design Principles We Can All Apply A summary of our April 2003 SLO STC event, featuring Justine Nielsen (Cal Poly Inst. Research & Publications), Chloe Andresen (Living Contrast), and Collin Falla & Curtis Handley (C-Squared Design) on the subjects of illustration, animation, and portfolio design.
Panel of four speakers
(review by Michael Raphael)
April 2003 HTML
Years of Upheaval in the graphic arts -- this is not the printing industry of 1985!
An overview of the changes in the printing industry since 1985. It discusses conventional printing technologies and typographic systems, and the "primordial ooze" that created desktop publishing. It is designed for graphic artists, printers, and prepress specialists.
Brian Lawler
July 2002
PDF
Computer Art Primer The basic principles of graphic design including standard application interface, tools, color theory, resolution, typography, and printing.
Stephen Hudson
June 2001
PDF
Xerox Font Tutorial: Typography Basics The basics of typography design. Character components, such as font size, kerning, and pitch are described in detail and supported with easy-to-understand illustrations. Also links to a useful glossary of font terms.
Xerox Corp.
Unknown publication date (Accessed June 2003)
HTML

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Disclaimer, credits, copyrightNote: Authors and creators hold the copyrights for their respective contributions, unless otherwise indicated.

Have comments, or want to sponsor a topic? (What's a sponsored topic?) Please contact us at graphics@slostc.org!