April 28, 2003 Program Summary
Technical Illustration and Animation Strut Their Stuff: Visual and Media Design Principles We Can All Apply introduced an overview of visual design and animation, and continued our exploration of digital portfolio examples. The evening featured a progression that began with the principles of visual language (the combination of textual and graphic components found in much technical and business content) and moved into the whizzy, flashy world of technical illustration and animation. Presenters included Justine Nielsen, Collin Falla, Curtis Handley, and Chloe Andresen.
to Our Senses and Sensibilities
When youre planning the design of a document, start by analyzing your audience, knowing its language limitations, and what use the audience will make of your document, explained Justine Nielsen, a member of SLO STC and an institutional research and publications specialist at Cal Poly.
Justine, the first of four speakers at the April 28 meeting who talked about technical illustration, animation, and visual and media design principles, advised us on the use of visual language in the overall document design, pre-production and pre-press preparation. Consider who the audiences are, what their goals are, and how you can advocate on their behalf, she said.
Then figure out which medium is most appropriate, continued Justine. If you choose to produce an online document, layer its information hierarchically, and test it with various stages of technologies, not just current versions of browsers. If you choose print, consider physical working conditions when choosing page size, layout, fonts, colors, and substrate. For example, will the documents need to be waterproof?
and 3-D modeling pay off
and Curtis demonstrated cutting-edge uses of such programs as Flash
to create work that can be used in something beyond online résumésdigital
portfolios. For example, theyre developing a CD interactive portfolio
for a photographer to go with his stock photography Web site, which
shows his style of photography. They have used Flash extensively not
only for that, but also for producing three major technical manuals
for a local client, which shows how Flash can be used to animate three-dimensional
graphics used in a CD presentation.
can be a key
communicators face challenges, and each medium influences the other,
although the front ends are similar, Collin said. Even humor
can work, and can even be integrated into a technical manual,
he said. To understand what appeals to your target audiences, use the
data collected by groups that track demographic information on who flocks
to various kinds of media-driven sites.
the ROIits important
To see more of Collin's and Curtis's work, visit their C-Squared Design Web site.
works with Web sites
Chloe, who first worked at a print shop, said that even print can have a certain amount of interaction, when the quality of paper, inks, and folding are considered.
the story visually
To see more of Chloe's work, visit her Living Contrast Web site.
Photography by Mary Meyer.
Technical Illustration and Animation Strut Their Stuff: Visual and Media Design Principles We Can All Apply
|Date:||Monday evening, April 28, 2003|
KCBXnet (formerly SLONET) Computer Training Center, 4100 Vachell Lane, SLO (at intersection of S. Higuera St. and Vachell Lane). Click here for maps and driving directions from your starting point; opens in a separate window. Courtesy of Mapquest.
Technical Illustration and Animation Strut Their Stuff: Visual and Media Design Principles We Can All Apply inspired us by demonstrating both traditional and cutting-edge visual and media design techniques. We saw new ways of combining media to achieve enhanced visual and auditory effects. To encourage and empower the less formally trained among us, our presenters didn't stop there; they proceeded to reveal the basic principles involved! Since many technical communicators struggle with design issues every day, seeing demonstrations and hearing insights from the experts helped us gain the upper hand in these important areas:
|Door Prize:||"Photoshop Elements 2.0: 50 Ways to Create Cool Pictures," by Dave Huss (2003).|